Splitting hairs in product positioning duanyi feng 0220 1. Purwedi darminto yuvi karauwan marketing management dosen. Clean edge razor lars semb maalenjohansen prof martin mrkt. Paramount clean edge and clean edge by paramount are two brand names that emphasize. Pgts minimize burning and provide the ultimate sand free, splinterless finish with a clean edge. Basic quantitative analysis for marketing hbs 9584149. You are free to use it for research and reference purposes in order to write your own paper. Case analysis clean edge razor splitting hairs in product positioning executive summary paramounts newest nondisposable razor, clean edge, has brought a new hope for the company whose other.
Paramount will get a lot of advantages by positioning in niche market. Since 2009, it was the unitvolume market leader for nondisposable razor products. Youtube, youtube channel, video marketing, youtuber, igtv, erika vieira, video, instagram. Team 2 clean edge razor case study d47e0p8vmdn2 idocpub. Clean edge razor case analysis marketing assignment, essay. You wander around the flea market and found a vintage safety razor and wondering how to clean a vintage safety razor like this one.
Splitting hairs in product positioning case solution briefing. One strategy is to release clean edge as a niche product, targeting the highend market of fastidious groomers looking for superior skin care products. Apr 26, 2012 click on a datetime to view the file as it appeared at that time. Clean edge by paramount case study response youtube. Splitting hairs in product positioning paramount entered non disposable razor market in 1962. The clean edge razor is an improved edition of the existing refill cartridge and nondisposable razors in the market. Click on a datetime to view the file as it appeared at that time. Clean edge razor splitting hairs in product positioning mba8145marketing management alpharetta, summer2011 gsu individual case analysis situation at paramount paramount had. Clean edge by paramount case study response duration. Our mission is to provide effective marketing, print and media solutions for our clients. Develop and articulate the positioning strategy for clean edge target segment, frame of reference pop, pod, value proposition, reasons to believe. Splitting hairs in product positioning team 2 eve, weixi.
Splitting hairs in product positioning 1 how is the nondisposable razor market segmented. Therefore, clean edge is recommended to be positioned into the niche market and target involved razor users both socialemotional shavers and aesthetic shavers. How to clean and care for your favorite double edged safety razor. Clean your reusable razor in a snap with a white vinegar soak. Joli ballew is a former freelance contributor to lifewire and microsoft mvp.
Niche market mainstream market conclusion the most effective proposition for clean edge, in consideration of design. Clean edge razor case study analysis essay 1845 words. Clean edge razor case analysis luiz dantas marketing management professor maryjo radosevich backgroundsituation a group of executives from paramount health and beauty company paramount sat in a research room intently observing a dozen men shaving on the other side of a twoway mirror. What you may not know is instead of fancy cleaners, a quick soak in white. Clean edge competed in the nondisposable razor and refill cartridge categories. Web to pdf convert any web pages to highquality pdf files while retaining page layout, images, text and. The next big growth and investment opportunity and in 2012, pernick and wilder authored a sequel called clean tech nation. In us razor market, nondisposable razors experienced approximately 5% growth per year from 2007 to 2010. A razor blade or the clean edge of a credit card can be used as an application tool. Download the razors edge ebook pdf free therazorsedgesg.
Marketing management case analysis clean edge razor. Clean edge razor free essays, term papers, research. Clean edge razor case study analysis d2nv1dd73ynk idocpub. How to clear cache in microsoft edge clear cache to keep edge running smoothly. Librivox free audiobook pretty funny girl podcast youtube power hour podcast. Clean edge razor case study market analysis brand scribd. Nov 28, 2014 one strategy is to release clean edge as a niche product, targeting the highend market of fastidious groomers looking for superior skin care products.
One pro is less cannibalization of pro and avail in the first two years while consumers are adapting to the clean edge razor. Xiaoling jiao jamie soohoo clean edge razor paramount health and beauty company, known. Nondisposable razors experienced approximately 5% growth per year from 2007 to 2010, with refill cartridges capturing. Meet the perfect combination of speed and userexperience in touch free car wash technology. Doc case study clean edge razor sutanuka koley academia. The overall wellbeing of the company marketing challenge marketing budget. Read clean edge razor case analysis free essay and over 89,000 other research documents. If you have a reusable razor, you already know you should clean it periodically, maybe every time you change blades.
Another strategy is to release the product into the highly competitive mainstream razor market where the product can be positioned as the most effective razor available. Splitting hairs in product positioning hbs 4249pdfeng. Clean edge razor free download as powerpoint presentation. This document was uploaded by user and they confirmed that they have. Villanovas mba 8650 group ds case response to group cs recommendations for the clean edge by paramount razor. Splitting hairs in product positioning on august 9, 2010, a group of executives from paramount health and beauty company paramount sat in a research room intently observing a dozen men shaving on the other side of a twoway mirror. Dec 05, 2016 how to stop ruining your shaving razor in 6 easy steps. The clean edge razor is the first nondisposable razor produced by paramount that has a technological innovation. Splitting hairs in product positioning prepared by. Clean edge razor case study free download as powerpoint presentation. Whether it is your memories of sweeney todd and the thought of putting this sharp blade against your face there are plenty of reasons to have a concern.
Splitting hairs in product positioning market segmentation clean edge by paramount how should paramount position clean edge. The current nondisposable razor line has products in both the market and value customer segments. The next big growth and investment opportunity and in 2012, pernick and wilder authored a sequel called clean. Positioning clean edge razor as niche would go nicely with the companys current portfolio. The 2010year is good for launching new edge, because the malespecific grooming products and nondisposable razor markets are both in their growing stages.
Splitting hairs in product positioning case solution. Learn vocabulary, terms, and more with flashcards, games, and other study tools. Splitting hairs in product positioning case analysis marketing concepts problemdecision identified this case is about strategic positioning decision dilemma of a newly developed technologically advanced product. Huge assortment of examples to help you write an essay. Splitting hairs in product positioning hbs 4249 pdf eng note. What are the arguments associated with launching clean edge as a. The innovative new design of clean edge provides superior performance by stimulating the hair follicles to lift the hair from the skin, allowing for a closer shave.
In 2007, clean edge s ron pernick and clint wilder authored the clean tech revolution. Splitting hairs in product positioning 1818 words 8 pages. You can see more detail from some of the posts i have done on individual. Email ta your presentation powerpoint or pdf and case report pdf files. To shavers and groomers, paramount clean edge is the brand of global personal care products, that provides the closest and smoothest shave because it is composed of ultrathin five blade design and vibrating technology proved to be the most innovative in the nondisposable razor market. Clean edge razor case study presentation by semaan obeid. What changes are occurring in the nondisposable razor category. Clean edge razor case study presentation by semaan obeid on. Clean edge analysts are regularly quoted in the media and the firm has offices in the san francisco bay area and portland, oregon. Your tutor will return the completed work to you by the specified deadline.
Jun 07, 2017 this feature is not available right now. After three years of development, paramount health and beauty company is preparing to launch a new technologically advanced vibrating razor called clean edge. With its improved design, clean edge provides superior performance by utilizing a vibrating technology to stimulate hair follicles and lift the hair from the skin, allowing for a more thorough shave. Scribd is the worlds largest social reading and publishing site. Read this free business case study and other term papers, research papers and book reports. In the end, all business operations are reduced to three words.
By the time the clean edge is positioned as a razor for everyone. Splitting hairs in product positioning essay read this full essay for free. Looking at the exhibits, it is clear that using this marketing strategy would lead to consistently high profit. Complete beginners guide to straight razors cut throat club. Clean edge razor splitting hairs in product positioning case solution,clean edge razor splitting hairs in product positioning case analysis, clean edge razor splitting hairs in product positioning case study solution, clean edge razor. Clean edge razor clean edge razor case after your presentation, email ta your peer evaluation forms pdf. The direct competition product positioning analysis product release challenges the first new release in 5 years. Somerset maugham ebook product description larry darrell is a young american in search of the absolute. The subjects were testing out paramounts newest nondisposable razor, clean edge. Nov 23, 2014 read clean edge razor case analysis free essay and over 89,000 other research documents. Clean edge razor case analysis luiz dantas marketing management professor maryjo radosevich backgroundsituation a group of executives from paramount health and beauty company. Clean edge razor case analysis by nicole ng on prezi. Clean edge analysis what students are saying as a current student on this bumpy collegiate pathway, i stumbled upon course hero, where i can find study resources for nearly all my courses, get online help. An edging blade provides extra precision in hardtoreach spaces, and an ergonomically designed handle gives the user added control.
Splitting hairs in product positioning hbs 4249 pdf eng. Jan 17, 2016 use pdf download to do whatever you like with pdf files on the web and regain control. It has four divisions which include health, cleaning, beauty and grooming. Get the knowledge you need in order to pass your classes and more. As tarnish starts to leave your razor onto the rag make sure you stop using the dirty part of the rag and use a clean section. Case summary main issue problem statement analysis recommendation 3.
Describe each segment the nondisposable razor market is divided into three segments. This is a full guide from beginning to end of how to shave with a straight razor. The razor edge comes equipped with all our reliable razor components, plus an intense customer experience. Clean edge razor case analysis essay 909 words bartleby. Paramount health and beauty company is in the process of launching a new technologically advanced nondisposable razor clean edge. Another strategy is to release the product into the highly competitive mainstream razor market where the product can be positioned as the most effective razor.
Paramount clean edge razor case solution and analysis, hbr. Clean edge razor splitting hairs in product positioning. It is important to keep your safety razor clean for many reasons and in this article, i will show you how to do that. Picking up a straight razor for the first time can be terrifying. Clean edge razor splitting hairs in product positioning case. The branding of clean edge razor is not determined as well. It looks so gloomy that you want to take it home and cheer it up.
Value moderate superpremium when we categorize these segments we look into price and quality. Jul 11, 2014 clean edge razor splitting hairs in product positioning 1. Dampen your rag with white distilled vinegar and begin using it to clean your razor. Splitting hairs in product positioning retail sales.
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